AI Marketing

The latest on ai marketing: explainers, news, and practical perspectives from AIUnpacking.

Measuring Brand Visibility Across ChatGPT, Google AI Search, and Perplexity: A Framework for Marketing Teams

A practical framework for measuring AI brand visibility across ChatGPT, Google AI Overviews, and Perplexity: metrics, prompt sets, tools, and honest caveats.

Oct 28, 2026Read article

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AI Marketing15 min read

Measuring Brand Visibility Across ChatGPT, Google AI Search, and Perplexity: A Framework for Marketing Teams

A practical framework for measuring AI brand visibility across ChatGPT, Google AI Overviews, and Perplexity: metrics, prompt sets, tools, and honest caveats.

Oct 28, 2026

AI Marketing15 min read

Building AI-Powered Customer Journeys With First-Party Data: Segmentation, Decisioning, and Lifecycle Automation

AI customer journeys only pay off on clean first-party data. A 2026 guide to segmentation, decisioning engines, lifecycle automation, and honest measurement.

Oct 1, 2026

AI Marketing

Measuring Brand Visibility Across ChatGPT, Google AI Search, and Perplexity: A Framework for Marketing Teams

Measuring Brand Visibility Across ChatGPT, Google AI Search, and Perplexity: A Framework for Marketing Teams

Building AI-Powered Customer Journeys With First-Party Data: Segmentation, Decisioning, and Lifecycle Automation

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